VC Kara Nortman bet early on women’s sports, and now she’s creating the market

As women's sports enters what feels like a sustained boom period -- the Golden State Valkyries just played their first WNBA next season, the NWSL is expanding, media rights deals are growing -- Nortman remains cautiously optimistic about whether this moment will prove different from past surges in interest.

source https://techcrunch.com/2025/11/28/vc-kara-nortman-bet-early-on-womens-sports-and-now-shes-creating-the-market/