OpenAI and Perplexity are launching AI shopping assistants, but competing startups aren’t sweating it

Startup founders building AI shopping tools think general-purpose models are too broad to deliver truly personalized shopping experiences.

source https://techcrunch.com/2025/11/25/openai-and-perplexity-are-launching-ai-shopping-assistants-but-competing-startups-arent-sweating-it/